Wildfire-Like Effect of a WhatsApp Campaign to Mobilize a Group of Predominantly Health Professionals With a University Degree on a Health Issue: Infodemiology Study

Scientific paper - Original scientific paper

• Author: Vanja Kopilaš
• Author: Srećko Gajović
• Author's institution: University of Zagreb; School of Medicine; (Department of Histology and Embryology)
• Scientific / art field, discipline and subdiscipline: BIOMEDICINE AND HEALTHCARE; Basic Medical Sciences; Cytology, Histology and Embryology

Abstract (english)

Background: Online interactions within a closed WhatsApp group can influence the attitudes and behaviors of the users in relation to health issues.
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Objective: This study aimed to analyze the activity of the members of a WhatsApp group initiated to raise awareness of the possible health effects of 5G mobile networks and mobilize members to sign the related petition.
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Methods: We retrospectively analyzed data from the WhatsApp group of 205 members that was active during 4 consecutive days in August 2019. The messages exchanged were collected, anonymized, and analyzed according to their timing and content.
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Results: The WhatsApp group members were invited to the group from the administrator's contacts; 91% (187/205) had a university degree, 68% (140/205) were medical professionals, and 24% (50/205) held academic positions. Approximately a quarter of the members (47/205, 23%) declared in their messages they signed the corresponding petition. The intense message exchange had wildfire-like features, and the majority of messages (126/133, 95%) were exchanged during the first 26 hours. Despite the viral activity and high rate of members openly declaring that they signed the petition, only 8 (8/133, 6%) messages from the group members, excluding the administrator, referred to the health issue, which was the topic of the group. No member expressed an opposite opinion to those presented by the administrator, and there was no debate in the form of exchanging opposite opinions.
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Conclusions: The wildfire-like activity of the WhatsApp group and open declaration of signing the petition as a result of the mobilization campaign were not accompanied by any form of a debate related to the corresponding health issue, although the group members were predominantly health professionals, with a quarter of holding academic positions.

• Keywords (english): Female; Health Personnel / education; Health Personnel / standards; Humans; Male; Retrospective Studies; Social Media / standards
• Language: english
• Publication type: Scientific paper - Original scientific paper
• Publication status: Published
• Peer review: Peer review
• Publication version: Published version
• Journal title: Journal of Medical Internet Research
• Numbering: vol. 22, no. 8, e17051
• p-ISSN: 1439-4456
• e-ISSN: 1438-8871
• DOI: https://doi.org/10.2196/17051
• URN:NBN: urn:nbn:hr:105:558817
• Publication: 2020-08-10
• Document URL: https://www.jmir.org/2020/8/e17051
• Type of resource: Text
• Access conditions: Open access
• Created on: 2021-03-29 10:17:39