Utjecaj društvenih mreža na profesionalizam liječnika

master's thesis

• Title (english): Influence of social media on professionalism of physicians
• Author: Filip Vujević
• Mentor: Tea Vukušić Rukavina (mentor)
• Committee member: Ognjen Brborović (predsjednik povjerenstva)
• Committee member: Marjeta Majer (član povjerenstva)
• Committee member: Tea Vukušić Rukavina (član povjerenstva)
• Granter: University of Zagreb; School of Medicine; (Department of Medical Sociology and Health Economics); Zagreb
• Defense date and country: 2018-07-13, Croatia
• Scientific / art field, discipline and subdiscipline: BIOMEDICINE AND HEALTHCARE; Public Health and Health Care; Social Medicine

Abstract

Društvene mreže, poznate i kao Web 2.0. u današnje vrijeme imaju neporeciv i neizmjeran utjecaj na živote svih ljudi. Stoga, ne čudi što se takvom trendu i utjecaju nisu mogli oduprijeti niti liječnici, čime se promijenila njihova uloga i odgovornost u društvu. Porast korištenja društvenih mreža, koji je u posljednjih nekoliko godina eksponencijalno rastao, izblijedio je granice između liječnikova privatnog i profesionalnog života što liječnicima predstavlja novi izazov s kojim se moraju suočiti u ovo informatičko doba. Medicinski profesionalizam koji obavezuje liječnika na poštivanje normi kojima se vodi u svome radu definira se kao sustav vjerovanja o načinu na koji je najbolje organizirati i pružiti zdravstvenu zaštitu, pozivajući se na svoje djelatnike da zajednički obznane što javnost i individualni pacijenti mogu očekivati glede zajedničkih kompetencija i etičkih vrijednosti te uz to izgrađeno povjerenje osigurati sredstva medicinskim profesionalcima da ispune ta obećanja. Stoga, zbog utjecaja koje društvene mreže imaju na liječnika, bilo je potrebno uvesti novi termin „E-profesionalizam“ kojeg definiramo kao stajališta i ponašanja koji odražavaju tradicionalne paradigme profesionalizma zdravstvenih djelatnika manifestirane kroz digitalne medije. Zbog brojnih prednosti i nedostataka koje društvene mreže imaju u svijetu medicinskog profesionalizma, liječnik im se mora nužno prilagoditi. Iako znamo da nije jednostavno stvoriti granicu između osobnog i profesionalnog, veoma je važno održati transparentnost i uspostaviti jasne ciljeve korištenja usluga kada društvene mreže liječnik koristi u profesionalne svrhe.

Abstract (english)

In today’s world, social networks, also referred to as Web 2.0, have an undeniable and immeasurable influence on the lives of all people. Therefore, it is not surprising that even physicians can not resist that trend and influence, whereby their function and responsibility underwent the change in society. The increased use of social networks that has grown exponentially in the last few years has blurred the lines between physician’s personal and professional lives and it presents a new challenge that physicians must face in this informatics era. Medical professionalism that commits a physician to respect social cues that he is led by at work is a belief system about how best to organize and deliver health care, and calls on group members to jointly declare what the public and individual patients can expect regarding shared competency standards and ethical values, and to implement trustworthy means to ensure that all medical professionals live up to these promises. Because of the influence that social media have on physicians, there was a need to implement new terminology called „E-professionalism“ that is defined as the attitudes and behaviors reflecting traditional professional paradigms, but manifested through digital media. Because of the numerous benefits and disadvantages of social networks in the world of medical professionalism, it is necessary for physicians to adapt to them. Although it is known that it is a difficult task to separate personal and professional boundaries, it is very important to be transparent and to clearly establish the objectives and use of the services when engaged in social networks as a professional.

• Keywords: društvene mreže; medicinski profesionalizam; digitalni profesionalizam
• Keywords (english): social networks; medical professionalism; digital professionalism
• Language: croatian
• URN:NBN: urn:nbn:hr:105:806754
• Study programme: Title: Medicine; Study programme type: university; Study level: integrated undergraduate and graduate; Academic / professional title: doktor/doktorica medicine (doktor/doktorica medicine)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2018-12-27 07:55:49